Denver SEO is not rocket raccoon science (I couldn’t help the pun), yet it is a permanent process and not done in a day. That means staying tuned.
You also shouldn’t expect to land directly in the first place SEO is a continuous process that is also evolving.
Of course, it always depends on the size of the project and what you really want in the end. But the most important steps are the same for everyone and are easy for you to implement.
What is really important for Denver search engine optimization?
1. write for your users!
Write primarily for your target group and customers, not for the search engine. Google has become more intelligent in the last years. Your user also reads your page and he shows Google with his presence that your content and your website is good. It comes down to how long he stays and how many pages he visits.
2. Google reads your single web pages!
Google does not read and take your website in a complete package, but evaluates the individual pages. That means optimize every single website to a keyword. Each page should stand for something.
3. your website should be fast!
See to it that the loading times of your website are as short as possible. In most cases graphics or videos are to blame for the fact that a side builds up in the snail’s pace. But there are many other factors like servers, scripts, caching, etc.
Tip: Test the speed of your website very easily:
4. pictures should be optimized as good as possible!
Pictures should only be as big as you really need them to be. Also think of the alternative text if your picture is not displayed. What is often forgotten is that the search engines cannot read your images. The title and the alternative text should fit to the topic and of course also to the picture. If the picture is not displayed then you will see the alternative text. Google can then read your title and alternative text to the image.
Tip: Use e.g. TinyPNG to shrink and compress images.
5. encrypt your website https://
According to the European GDPR it is mandatory to use encryption for data traffic. You can recognize this by the green lock in your browser. If this is available, data packets are sent encrypted from the website to you and back. Another very important advantage is that Google gives preference to such pages. So security and SEO in one, that should be worth it to you.
Tip: With your hoster you can usually get this encryption.
6. mobile display or the responsive design!
According to a Denver SEO firm, many users are on the Internet with their smartphone or tablet. There it should not be surprised that also the search engines take care of this and build it in as an important factor. For Google this is another important factor.
Tip: Test your website for example: Google Mobile Test
7. use a clean, readable URL´s
The URL should be meaningful and fit the topic. Keep your URL short and separate words with a minus sign. Use your keywords and avoid filler words.
8. link to other websites!
This is not bad. You may link to other relevant sites. That helps your target group and that can’t be bad.
9. pay attention to the meta description!
It depends on the correct description as well as on the length. The text that is displayed in the search engine should animate to click and contain all relevant information.
10. be active in the social networks!
Also social networks like Facebook, Twitter, LinkedIn, Xing, Pinterest or Instagram are good places to generate advertising or attention for your website. But remember, they are social networks.